Our society is “anti-age” – a fear of getting older. Consider, for example, the shows on TV and observe the age of the actors. They are predominantly in their 20s and 30s. Rarely is there an actor over 50 in a sitcom (Betty White and Alec Baldwin being the exceptions). And have you noticed how a character such as “Jack Ryan” from Tom Clancy’s books, is not allowed to age? Harrison Ford was replaced by a younger Ben Affleck, who is being replaced, again, by a younger Chris Pine in this character’s onscreen reincarnation.
Advertising is society’s benchmark of “anti-age” unless, of course, the product is specifically geared to an older market. In the ads for Father’s Day or Mother’s Day, the image of parents is always young. No portrayals whatsoever, of older parents with children – a demographic that does exist.
And the epitome of “anti-age” is the industry that has grown around preserving youth: botox, dermal fillers and plastic surgery. It’s not about aging gracefully – it’s about preserving youth at all cost.
A family member summed it up last week when she commented on a woman’s crow’s feet and stated she would have them removed. And this woman, I might add, was a terrific looking 50 something.
The ironic thing is that when we’re young, we’re eager to grow up and be of legal age. Then we hit a certain point, and we want to be young again. Go figure!